If you had the opportunity to shake hands with a potential customer every morning, would you do it?

Of course you would.

A handshake creates connection. It builds confidence. It reminds people there is a real person behind the business. In today’s digital world, however, many of those first introductions happen long before someone walks through your front door. That is why I believe video is the new handshake.

The good news? You do not need expensive equipment, professional lighting, or a production crew. Your smartphone is more than enough.

People do not expect perfection anymore—they expect authenticity.

A quick 30- to 60-second video introducing yourself, welcoming a new customer, showing off a new product, or simply sharing a helpful tip can do more to build trust than a polished brochure ever could. When people can see your face, hear your voice, and experience your personality, barriers begin to disappear. They feel like they already know you before they ever pick up the phone or stop by your business.

One of the biggest mistakes business owners make is waiting until everything is “perfect” before they hit record. Here is a secret: your customers are not looking for Hollywood. They are looking for honesty.

Smile. Be yourself. Speak naturally. That is enough.

Personal Development Tip

If the thought of being on camera makes you nervous, you are not alone. Public speaking—and video—can feel intimidating. The best way to overcome that fear is through repetition.

Challenge yourself to record one short video every week for the next month. Do not even worry about posting every take. Simply practice. You will become more comfortable with your voice, your expressions, and your message. Confidence is not something you are born with—it is something you build one conversation at a time.

Business Development Tip

Use personalized video messages to strengthen relationships.

Imagine sending a 20-second thank-you video after someone joins the Chamber, attends one of your events, or becomes a new customer. Instead of another generic email, they receive a smiling face saying, “Thank you for your support. We are excited to work with you.”

That small gesture is memorable.

You can also create quick videos introducing your staff, highlighting a customer success story, giving a behind-the-scenes tour, or answering frequently asked questions. These simple videos help people trust your business before they ever make a buying decision.

Trust leads to conversations.

Conversations lead to relationships.

Relationships lead to referrals and long-term customers.

Call to Action

This week, record one short video.

Introduce yourself. Share why you love serving the Des Moines community. Offer one piece of advice your customers can use today, or simply thank the people who support your business.

Then post it.

Do not overthink it. Do not wait for perfect lighting or perfect words. Your authenticity is your greatest marketing tool.

Remember, every successful relationship begins with an introduction. In today’s business world, that introduction often starts with a simple video.

So go ahead—press record.

Your next customer may already be watching.

Cheers,

Jimmy